Meet The Team

We are proud & fortunate to have assembled a team of smart, passionate energetic innovators with a wealth of experience.

We are proud and fortunate to have assembled a team of smart, passionate energetic innovators with a wealth of experience in consumer finance in the automotive sector. In addition, we are extremely proud to now have as part of our team both funding clients of Buy2LetCars and clients of Wheels4Sure who have since joined the ranks after having enjoyed the experience of dealing with each respective company. For the founders this confirms and cements the win-win philosophy they envisioned from inception.

Their insight, commitment, passion and compassion assures investors that we will continue to offer outstanding investment opportunities for the long term.


Reginald Larry-Cole

Reginald Larry-Cole – Managing Director


Reg is Founder & Managing Director of Buy2Letcars & Wheels4Sure.

Reg graduated from London Metropolitan University in 2006 with BA (Hons) Business and built a business from start-up in 2003, to a multi-million pound organisation within four years, whilst still at University. He lost this first business in the 2008 credit crunch, when the main supplier, who had provided 98% of the company’s revenue, pulled out of the market.

Whilst trying to raise finance for his present companies, 150 institutions declined on his business proposal but his resilience paid off when he placed an advert in The Sunday Times and through that came a private investor with whose help he was able to launch Buy2LetCars and Wheels4Sure.

Reg is an authority in sub-prime automotive finance, indeed he authored the first academic journal on sub-prime car financing in 2006 and warned of the pitfalls whilst also highlighting how lucrative and rewarding it could be if it is done properly. This was long before the economic demise that followed two years later in 2008.

He is now living his second success story and has built the businesses into a multi-million pound organisation since launching in 2012. Reg has a tremendous passion for the business and the current success of the alternative opportunities offered by Buy2LetCars & Wheels4Sure.

Scott Martin

Scott Martin – Operations Director


Scott is Operations Director at Buy2Letcars & Wheels4Sure.

He is a founding member from launch in May of 2012 following a very successful career with Range Rover in London, where he shared in the success of being part of the most productive and successful branch team in the UK for 4 successive years.

Scott has been influential in the procurement of competitive supplier contracts with manufacturers Nissan, Hyundai & Vauxhall in the UK.

He successfully led on negotiations with our current wholesale funder, My Community Bank and is now leading further talks with other Venture Capitalists interested in wholesale funding. Quote: “I’ve enjoyed the experience & excitement of growing the business over the past few years and it’s extremely rewarding to be a part of the success of the business we have today. We are very proud of the achievements. ”

Richard Thom

Richard Thom – General Manager


General Manager at Buy2Letcars & Wheels4Sure.

Richard has been in the Motor Trade for 28 years holding a variety of positions from Sales Executive to Dealer Principal and General Manager.

His experience includes Prestige brands like Mercedes-Benz and Land Rover in addition to which he worked with Renault for 17 years, 10 of which as a General Manager.

Richard commented “I am delighted to be joining Raedex Consortium at this exciting time and look forward to working with the team to continue the growth achieved so far. This impressive growth is cemented by market leading customer satisfaction ratings which are the envy of the finance industry.”

Chris Upton

Chris Upton – Group Finance Director


Chris Upton is a Chartered Accountant and has been a director of public and privately held companies, primarily in the hospitality sector for over 20 years. Before that, he held senior positions in finance and IT at a number of commodity trading companies. He has been involved in a number of start-ups and early-stage companies.

He was a founder and non-executive director of Pod Food; and co-founded Snoozebox, leading it through a successful IPO after only one year of trading. He is Chairman of HOSPA, the Hospitality Professionals Association and runs a consultancy practice, C U Associates Ltd, continuing to assist entrepreneurs with advice when time permits.


Team members


James Middleweek

James Middleweek


James is Business Development Executive for Buy2LetCars. He graduated from Solent University in Business Studies in 2001 and joined the company in its early days in 2012 having previously worked in the automotive and financial sectors; bringing with him over 15 years experience. James is zealous about the concept of B2L and enjoys the entrepreneurial spirit within the company.

Brett Cheesman

Brett Cheesman


Brett is an experienced professional with over 17 year’s experience in various industries. He has built sales teams from nothing to 25 staff. He has a number of strengths the main one is building long term relationships with both business clients and colleagues. He is always very confident and organised which has a positive effect on his ability to deliver results. He is an excellent communicator with proven negotiating skills at all levels. He is extremely career focused and once he met with Reg and Scott in August 2015 he knew that this was a step worth taken to further advance his ambitions.

Deborah Clarke

Deborah Clarke


Debbie is Office Manager & Personal Assistant to our MD, Reg Larry-Cole. She joined the company in August 2014 having worked as Office Manager in various industries such as film & financing, import & export. Debbie has extensive experience in office management and is currently instrumental in setting up our new office space.

Andrew Metzger

Andrew Metzger


Andrew is Fleet Manager for Wheels4Sure. He graduated from University of Wales, Institute of Cardiff in 2006 with an MBA in finance and John Moore’s University, Liverpool with an MSc in Management Consultancy. He joined the company in 2012 having previously worked at Capita Registrars as a Team Leader, managing shareholder accounts. Andrew has over 10 years experience in business management and currently looks after our fleet of W4S & PCO vehicles, whilst managing deliveries of vehicles to our customers from our site in West Wickham.

Michael Kaikai

Michael Kaikai


Michael is an experienced and the longest serving member of the Wheels4Sure team who recently graduated from Buckinghamshire University where he studied Business Management and Marketing. Michael has been a great team player & instrumental in teaching new joiners the “W4S Way”. Michael has been involved in football for many years and through this has learnt how valuable it is to be part of a winning team and has focused on the different aspects that football can teach: Being part of a team; Communication and the Reward of hard work.

Kristian Baker

Kristian Baker


Kristian joined our team in 2016 bringing a wealth of expertise after spending 20 years with one company working his way into senior management. He’s a committed and self-motivated person with an outgoing personality and an excellent communicator with proven negotiating skills at all levels. He exceeds a high level of targets by effective motivation.

Nathalie Haydon

Nathalie Haydon


Nathalie is Office Administrator for Buy2LetCars & Wheels4Sure and joined the company in February this year. Nathalie was looking for a change in career after having worked for several years in the customer service sector.

John Blyth

John Blyth


John joined the company last year. As Senior Driver, he co-ordinates activities amongst 4 of our field drivers, between our 2 sites in South Godstone and West Wickham.